How Much Does Real Estate Photography Cost in the UK? A Complete Guide

When selling or renting property in the UK, high-quality images are crucial to attract potential buyers or tenants. Real estate photography has become an essential marketing tool for estate agents, homeowners, and property developers alike. However, understanding how much real estate photography costs in the UK can be a bit tricky due to various factors influencing the price. This blog will break down the cost of real estate photography in the UK, helping you make an informed decision for your property.

Why Professional Real Estate Photography Is Important

Before diving into costs, it’s essential to understand why investing in professional real estate photography is worth every penny. High-quality photographs have been shown to increase the interest in property listings, often leading to quicker sales and higher offers. Most property searches begin online, where your listing photos are the first thing potential buyers will notice.

Professional real estate photographers have the skills, equipment, and experience to showcase your property’s best features, whether it’s residential, commercial, or a rental listing. Good lighting, the right angles, and meticulous editing can make all the difference, helping your property stand out in a competitive market.

Factors Affecting the Cost of Real Estate Photography in the UK

1. Property Size and Type

The size and type of your property will significantly affect the price of real estate photography services. Larger properties require more time to photograph, and photographers may charge more for extra rooms, outbuildings, or complex architecture.

• Small properties (e.g., flats or apartments): £100 - £150

• Medium-sized homes (2-4 bedrooms): £150 - £300

• Larger properties (5+ bedrooms, estates): £300 and up

For commercial properties, prices tend to be higher due to the larger square footage and additional shots needed to cover various spaces like meeting rooms, lobbies, and exterior features.

2. Location of the Property

Location can also impact the cost of real estate photography in the UK. Properties in major cities like London, Manchester, or Birmingham may cost more to photograph compared to those in more rural areas. Photographers in urban centres often have higher demand and cost of living, which can increase their rates.

Additionally, if the property is located far from the photographer’s base, you may need to pay a travel fee. This is particularly relevant for remote or rural locations.

3. Number of Images and Packages

Most real estate photographers offer packages based on the number of images you require. A basic package might include 10-20 professionally edited images, while more comprehensive packages can offer 30-50+ photos, including wide-angle shots of each room and detailed exterior images.

Here are some typical price ranges:

• Basic Package (10-20 images): £100 - £150

• Mid-Range Package (30-40 images): £150 - £250

• Premium Package (50+ images): £300 and up

More extensive packages are ideal for larger properties, high-end homes, or commercial listings where a variety of detailed shots are essential.

4. Drone Photography and Aerial Shots

Drone photography is a popular addition to many real estate photography packages, especially for properties with large grounds or unique architectural features. Aerial shots provide a stunning view of the entire property, including its surrounding landscape, which can significantly boost your listing's visual appeal.

• Drone photography typically costs an additional £100 - £200 on top of regular packages.

• Some photographers offer a package that includes both standard photography and aerial views, often providing a discount if bundled together.

5. Twilight and Evening Photography

For luxury homes or properties with beautiful outdoor lighting, twilight photography is a great option. This type of photography captures the property at dusk, showcasing the property’s exterior lighting and creating a warm, inviting atmosphere.

Twilight shoots generally come at an additional cost, usually adding around £100 - £150 to the total price, as they require extra time and expertise.

6. Virtual Tours and 3D Walkthroughs

In the modern UK real estate market, more buyers are requesting virtual tours and 3D walkthroughs, allowing them to explore properties from the comfort of their homes. These immersive experiences can greatly increase the chances of a sale by offering buyers a detailed look at the property’s layout and features.

• 3D Virtual Tours typically range from £200 - £500 depending on the property size.

• Video walkthroughs can also be included in some packages and range from £150 - £400 depending on length and quality.

7. Additional Services

Many real estate photographers offer extra services that can enhance your listing, such as:

• Floor plans: £50 - £150

• Virtual staging: £50 - £200 per image (useful for empty properties)

• Property videos: £300 - £600 for a professional video tour

These services can add significant value, especially for high-end properties or competitive markets where you want to go the extra mile to attract buyers.

Why Choosing the Right Photographer Matters

The cost of real estate photography in the UK can vary greatly, but so can the quality. It’s essential to choose a photographer who specializes in real estate and has a strong portfolio that demonstrates their skills. Working with an experienced UK real estate photographer ensures you get high-quality images that will make your property stand out online.

At Full Property Media, we offer professional real estate photography services across the North West of the UK covering Lancashire, West Yorkshire, Merseyside, Fylde Coast, Cumbria and surrounding areas. Our team is experienced in capturing the best angles, lighting, and features to highlight your property’s unique selling points. Whether you're looking for standard photos, aerial shots, or virtual tours, we offer a range of packages tailored to fit your needs and budget.

Conclusion

The cost of real estate photography in the UK can range from as little as £100 for basic packages to upwards of £600 for premium services like drone photography and virtual tours. However, the investment is well worth it, as high-quality images can significantly increase your property’s visibility and help it sell faster.

If you’re ready to take your property listings to the next level, contact Full Property Media (fullpropertymedia.com / fullpropertymedia@gmail.com) today. We specialize in affordable, professional real estate photography across the UK and offer a variety of packages to suit properties of all sizes. Let us help you make a lasting first impression that turns views into viewings.